LocateTV Blog

The first move toward private beta has been advanced like a virgin pawn upon the shining chessboard of Web 2.0.

Next week we are bringing together a handful of the UK’s most informed and enthusiastic TV and film bloggers in a very cool venue in London (you know who you are, you lucky few) to meet the team, have a chat and get a chance to play with the site.

We specifically wanted to avoid any kind of slick PR or press event, to focus on something relaxed and collaborative. I suggested this might work because my own introduction to the project, when Colin (Project Leader type thing) just sat with me in a room and told me about it, was so engaging. I loved his down to earth, genuine enthusiasm. The idea for LocateTV really did grow out of real world frustrations (see June’s The Big Idea post) and consequent determination to fill a big gap in the market for a TV and film content search engine devoted to a good user experience. In a world of ever more gimmicky and devious marketing strategies, simply talking to the guys who have created and nurtured this project feels refreshingly authentic.

Hopefully it’ll also be a chance to get some feedback about what these triallist love and what we could do better. This is early days and even when the site’s up in alpha we plan to continue improving, refining and enriching LocateTV, so a constant, honest dialogue with the people who will be using it every day is a central part of our philosophy.

We’ll let you know how it all goes next week, so you’ll also be able to start getting some opinions from real users outside our bubble. Pretty scary, pretty cool.

Lottie