LocateTV Blog

We keep on emphasising that we want the site to be clean and simple, without flashing extras, banners, ‘hot celebrity gossip’ or any such white noise. There are plenty of TV and film sites out there where you can find out pretty much anything except for reliable information about when and when your favourite shows and actors are on. If I want to know Nicole Kidman’s shoe size or be told that I’m just the person who would love Return of the Demon Duck Volume III, I’m fine – but find out when Frasier’s next showing on my living room telly? – not a chance.

That’s not to say that we don’t get excited about the possibilities of building on the basic LocateTV premise by adding various features that might enhance and personalise the whole experience. It’s so tempting because the TV and film genre particularly lends itself to add-ons and collaborations, as it permeates so many areas of our lives. Our discussions constantly move between the great applications we could create from all this data we are collecting, and the certainty that the sites we love ourselves are those that specialise, in a medium where inclusiveness usually just looks like anarchy.

This is why we’re planning a very collaborative approach as LocateTV launches, kicking off with the blogger event tomorrow and building on that with a two-week private beta phase. We’ll be choosing a mix of authoritative net voices but also everyday enthusiasts to try it out and give us feedback about what direction they think we should be headed. Do make sure you register if you want a chance to be part of private beta.

Do you agree with our instincts – is less becoming more in the over-developed Web 2.0?

Lottie